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- geer is a bike maintenance tracker for high-performance and long-distance cyclists. It allows them to keep track of wear & tear of each component on their bikes.
- I
- The Map
- Cycling is a game of marginal gains. Every watt saved matters. Both amateur and pro cyclists are fixated on finding new ways to having a more energy-efficient ride.
- There is one ubiquitous factor to it: proper maintenance. The chain needs to be cleaned and lubed every 300km. The brakes need to be checked every 1,000. The cassette needs to be replaced every 8,000.
- Doing that for the 30 components on up to 3 bikes was maddening. Especially when cyclists were managing maintenance schedules with phone reminders, fridge notes, and a bit of hope.
II
The Ride
- geer emerged as a high-speed, low-drag solution. By connecting to GPS-powered sports trackers, it automatically monitors component wear across all your bikes. No more guesswork, one step closer to the podium.
- ✸ We had roughly 8.5% free-to-paid conversion rate on its first iteration, increasing at every release.
- As co-founder and strategy-oriented product designer, I bridge the gap between user data and interface decisions. I bring usage insights from the bike shops & community to the design & development room, ensuring our brand communication resonates with cyclists who understand that proper maintenance isn't just about longevity —it's about speed.