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- An open invitation for an open-ended journey. Feeld is a dating app for the curious.
- It was the first dating app to allow couples to connect their accounts while exploring together with thirds, fourths, and more.
See it live
- Show up as yourself. Share what you’re into, in and out of the bedroom. Connect with yourself and others on a journey of discovery, and let the people looking for you find you.
- I
- Landscape
- Overnight, Feeld created space for relationships to grow in unexpected configurations. Most dating apps were suburban lawns—neat, predictable, slightly boring. Feeld was the untamed garden where wildflowers bloomed in patterns no algorithm could predict.
- Now the challenge was to was to turn the garden into a biome. Growth was eminent, but it demanded proficient gardeners.
II
Cultivation
- My work with this beautiful team came in five streams:
- (1) Leading the Design System and being the user-advocate Product Designer through two complete redesign processes.
- (2) Collaborating closely with UX Researchers and Product Managers to uncover insights on dating behaviours & economics. All while being mesmerised by the subtle ecology of human relationships (and amused by very unusual user interviews).
- (3) Infusing data analytics with Persona mapping, which rendered unprecedented insights into how people connect through dating apps.
- (4) Launching Uplift, an honest boost-my-profile feature that generated £500,000 within 3mo. Proof that when you create genuine habitat for authentic connection, abundance follows.
- (5) Art direction for Joey Yu's stunning illustrations, part of the first redesign.