geer is a bike maintenance tracker for high-performance and long-distance cyclists. It allows them to keep track of wear & tear of each component on their bikes.
I
The Map
Cycling is a game of marginal gains. Every watt saved matters. Both amateur and pro cyclists are fixated on finding new ways to having a more energy-efficient ride.
There is one ubiquitous factor to it: proper maintenance. The chain needs to be cleaned and lubed every 300km. The brakes need to be checked every 1,000. The cassette needs to be replaced every 8,000.
Doing that for the 30 components on up to 3 bikes can be maddening. Especially when cyclists were managing maintenance schedules with phone reminders, fridge notes, and a bit of hope.
II
The Ride
geer emerged as a high-speed, low-drag solution. By connecting to GPS-powered sports trackers (like Strava), it automatically monitors component wear across all your bikes. No more guesswork, one step closer to the podium.
✸ We saw 8.5% free-to-paid conversion rate on its first iteration, increasing with every release.
As co-founder and strategy-oriented product designer, I bridge the gap between user data and interface decisions. I bring usage insights from the bike shops & community to the design & development room, ensuring our brand communication resonates with cyclists who understand that proper maintenance isn’t just about longevity —it’s about speed.
